The Small Education and Enterprise Development Program (SEED) is an international internship opportunity for skilled and passionate students of all majors to make an impact in the world, thru a transformative experience where students teach basic business building principles. This video was created as a promotional piece which was published online, and throughout television monitors on campus. The video was also used in classroom visits to different courses around campus. Using this video as the primary piece of marketing the SEED program saw a 200% increase in intern applicants, doubling again the following semester.
The video was successful in drawing the interest of applicants through its use of parallax and puppet warping in the existing images provided, coupled with the recounts of previous interns.